#SNAP PARTNER SUMMIT 2022 SOFTWARE#

“Today we’re dedicating our Snap Partner Summit to our team members in Ukraine,” he told his virtual audience. Some of that technology has its roots in Ukraine, a fact that added an air of authentic connection often lacking in ‘pray for the less fortunate’ speeches when Snap Inc’s CEO, Evan Spiegel spoke about the ongoing war. Snap has been doubling down on its camera in recent years, identifying itself as a camera company, and is particularly focused on AR. Lenses allow them to try on and visualise products from brands and retailers worldwide. Since January 2021, more than 250 million Snapchat users have engaged with AR shopping Lenses more than 5 billion times, says Snap. “The reason why we are is because not only does it play a really big part in everybody’s daily life, but we believe that there’s a lot of friction in commerce that the camera is uniquely posed to solve.” She promises that there will be a “renewed kind of focus” on commerce thought the year. “We’re really focused on commerce,” she tells Campaign.

Navas says that shopping is important to Snap. She discussed what had been announced and what is coming.

#SNAP PARTNER SUMMIT 2022 SOFTWARE#

Yesterday (April 28, 2022), Snap Inc held its annual Snap Partner Summit (SPS).Īmong the many announcements made at the streamed event were next-generation Spectacles with hand-tracking software a new version of Lens Studio remote storage of large AR developer assets a new Director mode and a pocket-sized drone called Pixy.Ĭampaign caught up, via video call, with Carolina Arguelles Navas, Snap’s head of AR business strategy, who gave a keynote speech at the event about augmented reality (AR) shopping. Carolina Arguelles Navas presents at the Snap Partner Summit 2022. Head of AR Business Strategy at Snap Inc.

Snap partner summit 2022